Keith
AMP Coach
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Authentic Masculinity Program
"Building Strength, Purpose, and Men: Jake Cardwell’s Guide to Reclaiming Your Life"
With a degree in Construction Science, Jake Cardwell knows that building something meaningful isn’t just about brick and mortar—it’s about building men and creating purposeful lives. His experience has shown him that strength isn’t just physical; it comes from mastering the foundation of who you are. As a coach for The Authentic Masculinity Project, Jake helps men move past obstacles and develop the skills, strategies, and mindset necessary to reclaim their lives.
Jake's journey is grounded in both mental discipline and physical mastery. He brings a deep background in combat sports, including:
- Freestyle Wrestling
- Greco-Roman Wrestling
- Boxing
- Kyokushin Karate
- Bushido
- Muay Thai
- Brazilian Jiu-Jitsu
Through these practices, Jake has learned that building resilience and mental clarity requires confronting discomfort head-on. This experience shapes his coaching approach—helping men break through the mental blocks and fears that keep them stuck.
Jake’s active lifestyle exemplifies his commitment to challenge, exploration, and growth. His bucket list is filled with epic feats of endurance and adventure:
- Climbed Devil’s Tower and Purgatory, along with numerous big wall climbs in Red River Canyon
- Kayaked and rafted a variety of whitewater rivers
- Summited 27 of Colorado’s 58 14,000-foot peaks and is working on kayaking the entire Sabine River
- Canoed the Everglades, attended gator wrangling and beekeeping school
- Rode a bull and bucking horses
- Completed tactical driving school and served as a licensed bodyguard
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Jake knows that transformation requires more than motivation—it demands strategy, presence, and a process. With a lifetime of experience in both physical discipline and high-stakes environments, Jake teaches men how to reconnect with their inner strength and lead lives with purpose and clarity. Whether you’re climbing metaphorical mountains or facing life’s toughest challenges, Jake provides the accountability, structure, and expertise men need to step out of stagnation and build a life worth living.
Ready to Build the Life You Deserve?
Take the first step toward reclaiming your strength, purpose, and clarity. Schedule a free 20-minute call with Jake Cardwell today. Together, you'll uncover what's holding you back and explore how Jake’s proven coaching methods can help you break through obstacles and create a life of meaning and impact.
Don’t wait—your transformation starts here.
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