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Coach Keith 

"Lead Yourself First—That’s Where Everything Changes."


 

Emotional intelligence, grounded leadership, and real self-mastery for men ready to reclaim their lives.

 

Meet Keith

Keith Curran brings over 30 years of leadership, strategic planning, workforce development, and operational excellence to his coaching practice. As a past executive of the human capital solutions industry and the current Operations Manager of The Authentic Masculinity Project (AMP), Keith helps men organize their lives in a way that accomplishes true life creation. He guides them in building structure, eliminating distractions, and aligning their systems with their vision of who they are becoming.  As a retired veteran of the United States Coast Guard and a long standing career in business operations, Keith has guided government and private sector organizations through large-scale transformations, policy creation, team performance improvements, and high-stakes decision-making. He specializes in Human Performance Technology, Instructional Systems Design, and organizational leadership, and has developed mission-critical competencies for teams across maritime security, defense, and corporate sectors.Keith now brings this depth of real-world leadership and transformation experience into the world of men’s emotional mastery and authentic living as a partner for organization and accountibilty. He’s a natural teacher and guide, helping men gain clarity, regulate emotions, and become the grounded leaders their lives—and relationships—need.He is also the creator of GRIND: How to Get Sh*t Done—a no-BS digital course designed to help men build discipline, break free from excuses, and dominate life through execution, emotional control, and straight-line strategy.

"Most men are either repressing their emotions or drowning in them. I help you find the middle—strength that feels like truth, not pressure."

 

Keith’s coaching isn’t just deep—it’s highly structured, incredibly accountable, and rooted in straight-line execution. He helps men clear the emotional fog and step into a disciplined, high-integrity rhythm of living.

His methodology combines the AMP Four Pillars with the execution-driven clarity of Straight-Line Leadership and his own GRIND system for organization and follow-through:

🛤️ Path – Keith helps you map where you are now vs. where you want to be. Through brutal honesty and self-inquiry, you uncover the habits, beliefs, and structures that have shaped your identity—and which ones must change.

🌿 Presence – You’ll develop the ability to slow down and get grounded. Keith teaches tools to manage stress, regulate emotion, and remain present under pressure—essential for navigating leadership, fatherhood, or internal change.

⚡ Process – Keith guides you in identifying blocks (emotional, physical, logistical), and builds systems that dissolve them. No endless analysis—just clear protocols for moving forward.

🎯 Strategy – Through the lens of Straight-Line Leadership, Keith helps you eliminate drama, distraction, and delay. You’ll learn how to create from commitment, stay in motion, and execute toward clear outcomes without relying on motivation or hype.

This is not motivational fluff—it’s measurable transformation rooted in daily discipline, radical honesty, and consistent execution. Keith's clients walk away not just with insights, but with systems they can live by.

Your Inner Stance Is Everything!

  • Who Keith Works Best With

    You’ll resonate with Keith if you:
    • Need Organization & Accountability
    • Want to lead from a place of grounded confidence, not control
    • Struggle to express your emotions clearly and calmly
    • Feel weighed down by past failures or emotional baggage
    • Want to stop performing and start living with authenticity
    • Need clarity in life direction, fatherhood, or your inner stance
    • Want to execute at a higher level without sacrificing your integrity.

       Keith creates a coaching container for clarity, growth, and emotional leadership. 

Schedule Your Free Consult with Keith

 

"Keith helped me find a voice I didn’t know I had. I stopped trying to impress everyone and started showing up for myself."
—Ryan, 35

 

"I was overwhelmed in fatherhood, marriage, and work. Coaching with Keith gave me the space to clear my head and lead again."
—Jordan, 42

 

"I didn’t realize how much I was performing masculinity instead of living it. Keith helped me come home to something real."
—Andre, 39

Personal note from Keith:

"There’s a kind of masculine strength that doesn’t shout. It doesn’t prove. It doesn’t posture. It’s calm. Clear. Solid. That’s the place I coach from—and help you rise into. If you’re ready to stop living from pressure and start living from peace, I’d be honored to walk with you."
Book Your Free Call and Start Your Process